Now filming and editing is complete, we are thinking about how to make the ancillary task of digipack and magazine article. We have discussed the themes and conventions of other album covers and magazine articles, and thought about the distribution and institution needed.

Our themes, which run through the music video and the ancillary tasks, include
a 1950's style
rockabilly
posterised black and white style.
gang culture
masculinity

To relate to this, our ideas towards institution had to lean towards a more niche style, with a smaller target market.