Audience Research

Before we begin filming, we decided to create a short questionnaire to help us understand what our audience would like in a music video. We think that this will benefit our video, and will help us to discover what the audience will connect to in a music video.

We thought this result was especially interesting; the idea that our audience would prefer a performance-based video to a narrative one would challenge the current pop conventions, and would give the video a more interesting "live gig" feel.

The answer to this question was expected, and benefited us as most of the actors available to us would be teens.  however, this also means that we have to be even more careful when choosing actors and shots; music videos populated by teenage actors have the issue of seeming too amateur. 

This benefits both our genre and our audience; this is definitely something we will try, and if it benefits our video we will use this effect.

The mise-en-scene of a music video is very important; it can effect audience, reception and the amount it is played by an  institution. we will investigate the idea of dressing the band to look "smart", and this would also suit the rockabilly genre.

The two highest percentages were stage and street; it may be possible to mix these two settings to create a hybrid performance/narrative video